NZBusiness - Samples

NZBusiness+Management December 2014

The owner managers magazine

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Page 2 of 109

Contents NZB December 2014 1 22 inspiration Truckin' on! Sam and Sara Orsborn produced a new cloud- based management programme for truckers while juggling several other enterprises. Simon says 'rinse and repeat' Discover Simon Slade's tried and true method for developing e-commerce products or services. In her mother's footsteps Janine Matchitt embarks on a careful, considered expansion plan for Viola Organics. help desk 47 Is 'Brand' irrelevant? 48 For richer, for poorer: a relationship reality check 50 Mastering business growth and exit planning 52 Doodle do: Strategic doodling in a business context 54 Fake it 'til you make it opinion 59 Franchise File 60 Marketing Maestro 61 Export Report 62 Employment Matters 63 On Accounts 64 Issues with Balls features Export 101 Vital information to help export newcomers out of the starting blocks. Build to sell Aussie angel investor Tom McKaskill reveals the secrets of selling your business successfully. Squeezing productivity out of technology Bill Bennett looks at some of the latest technology hardware and software helping drive productivity in the business environment. Six steps to make your new business fly Fred Ohlsson outlines the pathway to get your business off to a winning start. Marketing is dead. Long live marketing! Stephen England-Hall explains how to win customer loyalty through the latest marketing channels. How to turn people on (to social media) 30 32 16 34 42 44 46 Interview Tech Stuff 10 12 14 cover story The cool tool brigade Lisa MacKay's HRtoolkit business is gearing up for major growth offshore thanks to the popularity of its DIY online HR documents. And winning this year's David Awards has been a welcome bonus. Too many businesses carry old debtors without chasing the money that is owed. Briefcase On Accounts 4 55 63

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